SEO, social media, blogging, single property websites… feeling overwhelmed? Instead of trying to be a jack of all trades and master of none, consider focusing on an online strategy that works for you. Here are just four niches to consider for the tech-focused real estate agent.
Yesterday Apple released their long awaited iPad, and I’ll admit that my response time that morning was noticeably slower as I read every update. Now that it’s out, the question arises: is this a nice to have or a must have for the active real estate agent?
Still driving around town filling your flyer boxes? So were my brother and I up until a few months ago. Then we discovered real estate text marketing for our listings instead… no more stuffing flyer boxes!
Rogers Healy, 29, is the founder of Rogers Healy and Associates Residential Real Estate, a thriving brokerage with 18 associates in Dallas, Texas. He’s a member of NAR’s 30 under 30, and personally closed $15 million in sales in 2008, working with celebrities such as Tony Romo, Jessica Simpson, Roy Williams and Britney Spears.
Google Docs is just one of many free, web-based document editing programs now available. While it certainly has its quirks, the price is right, you’ll never need to upgrade anything, and you can access your documents from anywhere.
Kat Barry is a successful Realtor based in Pittsburgh, PA and a 2009 member of NAR’s “30 under 30″ She sold over $7 million in real estate in 2008, and has been featured as the local expert on HGTV’s “My House Is Worth What” five times.
Shawn Anen, 28, is a top producing real estate agent based in Wayne, New Jersey. He’s a member of the 2009 “30 Under 30″ class featured in Realtor Magazine, and he’s sold over $60,000,000 in real estate. Here are his thoughts on technology as it applies to real estate:
We often talk about the latest and greatest real estate technology tools, but rarely about where our social sphere, buyers, sellers, prospects are at in terms of technology. My sense is that a lot of where they’re at is based on their age.
How do you provide real estate disclosures to buyers and their agents? For some, they can be uploaded to the MLS for agents to download. But there are many people still printing out mountains of thick paper stacks. I wanted an easier way for those who don’t have the MLS option (for example when buyers at an open house request them), so I created Full Disclosure as a side project.
Sean Purcell recently wrote a great Bloodhound Blog Article about making the numbers with twitter add up, and it’s high time more people started discussing the hard numbers behind real estate’s current darling. Twitter has caught on like few things before in the real estate industry, and it’s no surprise…
